Online Marketing is basically, anything that you do online to get more attraction towards on you or your business and grab people’s attention and, at some point, get them to buy your product or your service from you. Let’s find out how to effectively market your business online using social media sites, blogs and mobile applications.
Search Engine Optimization (SEO)
It is the process of making your site visible in search engines., so you get more traffic from people searching for the service or product you offer. It is the most important key factor for online marketing.
Social Media Marketing(SMM)
SMM is a very good medium to broadcast your product and service to social media audience. Here you stand to gain greater brand visibility, a greater reputation and far more inbound traffic. You can significantly build and nourish social media audience.
Content marketing involves the creation and sharing of online material such as videos, blogs, and social media posts, eBooks, image downloads, and signups and conversions to attract more inbound traffic to your site that does not explicitly promote a brand but is intended to stimulate interest in its products or services..
Conversion Rate Optimization (CRO)
CRO is the strategy to increase the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage. It helps you ensure you get more value out of each and every visitor by maximizing your rate of conversion. This also means figuring out what users are looking for when they arrive at your site and then giving that to them.
Email Marketing refers to using email as a platform to market your product or service, Sending email marketing campaigns is one of the most effective online marketing strategies available.
Start collecting subscribers from your existing customer base like your website contact form, social media, or through direct contact. Sending offer and discount notifications or simple newsletter is the best way to encourage customers to your site and keep them remembering your brand.